Specialized Bicycles –
Global Brand Designer — Mar 2024– Present
Designed global creative for major launches , across web, retail, social, and product.
Partnered with Global Creative Director to evolve brand language across all channels.
Led visual storytelling for cycling experiences, pushing forward narrative-focused content.
Goodby Silverstein & Partners –
The Academy
Art Director (Creative Cohort) — Jun 2023–Jun 2024
Concepted and executed 360° campaigns from creative briefs under mentorship from top
agency leads. Built pitch-ready work spanning print, OOH, film, and experiential activations.
Collaborated in a team of 16 creatives on strategic briefs and critique-based growth.
Mash SF -
Graphic Designer — Oct 2023–Jun 2024
Designed 2024 product graphics: jerseys, water bottles, frame colorways.
Contributed to creative direction and visuals for seasonal photo campaigns.
Developed integrated assets using illustration, type, and photography.
Mythical State Of
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Freelance Creative — Jan 2021–Jun 2024
Built brand identity and art direction for ATB Challenge and FKT storytelling initiatives.
Created campaign systems and physical assets rooted in endurance cycling culture.
Helped define the brand’s visual ethos: sincere, transformative, mythic.