I helped shape a unified creative direction for MAAP’s apparel photography, centered on studio imagery that clearly communicated fit, function, and performance. While lifestyle content was captured on location, I assisted the studio work styling riders, refining lighting, and dialing silhouettes to feel precise, modern, and aligned with MAAP’s design-forward identity. We also produced short, fit-focused videos that demonstrated how pieces moved on the body, from race-cut jerseys to more relaxed training layers, prioritizing honesty and clarity over styling tricks. Working closely with web and marketing partners, I established consistent post-production standards from color accuracy to repeatable posing creating a scalable system that could support future apparel drops while maintaining a cohesive visual language.
Creative Director:
Jeff Johnson
Art Director:
Addam Rodriguez
Stylist:
Kobi Gyetvan