A launch system for the Vado 3 range, built to hold together across web, retail, social, and product. The challenge was range itself: one visual language for 3 very different bikes, we wanted to develop a persona for each bike while painting consistency across product. The system shipped as part of Specialized’s official 2026 Vado 3 launch.
Sr. Art Director:
Chris Norris
Jr. Art Director
Kobi Gyetvan
Chris Norris
Jr. Art Director
Kobi Gyetvan