As lead designer on the Cotton TLR launch, I worked across campaign, product page, and email building a visual system around one idea: Smoother is Faster. The design followed the same logic as the tire, nothing excessive, nothing that gets in the way. Every touchpoint was kept clean and consistent, letting the product do the talking across the full scope of the launch.
Art Director:
Christopher Norris
Lead Designer:
Kobi Gyetvan
Christopher Norris
Lead Designer:
Kobi Gyetvan